SHOCHIFAH, R. A.; ACH. MUZAJJAD, S.E., M.SI.; PUTERI SYARIFAH AL-SAKINAH, S.E., M.M. PENGARUH LIFESTYLE, CELEBRITY ENDORSER DAN PRODUCT QUALITY TERHADAP PURCHASE DECISION PRODUK SCARLETT WHITENING PADA GEN Z DI JOMBANG. eBA Journal: Journal Economic, Bussines and Accounting, [S. l.], v. 12, n. 1, p. 99–108, 2025. Disponível em: https://ejournal.undar.or.id/index.php/eBA/article/view/1008. Acesso em: 17 apr. 2026.