Komunikasi dan Penyiaran Islam (Pesan Komunikasi Dakwah dalam Keluarga Pada Chanel Youtube Islam itu Indah Official Ustaz Maulana)

Muhammad Sholehuddin Al Qadri; Muktarruddin

doi:10.32492/sumbula.v11i2.11225

Authors

Muhammad Sholehuddin Al Qadri Universitas Islam Negeri Sumatera Utara, Indonesia
Muktarruddin Universitas Islam Negeri Sumatera Utara, Indonesia

DOI:

https://doi.org/10.32492/sumbula.v11i2.11225

Keywords:

Islamic preaching communication, moral messages, media, islamic parenting patterns, preaching style

Abstract

This study aims to analyze family communication messages of da’wah in the Islam Itu Indah program delivered by Ustaz Maulana on the Islam Itu Indah Official YouTube channel. The research employs qualitative content analysis with a phenomenological approach to understand the meaning, context, and experiences embedded in da’wah messages. Data in the form of sermon videos were analyzed descriptively following Huberman’s model: data reduction, data display, and conclusion drawing. The study focuses on three main themes: the concept of “the highest throne at home”, “mami papi gen z is on fire”, and “husbands should not be stingy to wives”. Findings reveal that da’wah messages do not emphasize hierarchical or dominant family relationships, but rather present a husband-wife partnership built on cooperation, deliberation, and shared responsibility. The effectiveness of message delivery is influenced by the preacher’s interactive communication style, spontaneous humor, strong nonverbal expressions, and the use of popular language relatable to the audience’s daily life. The findings confirm that da’wah through television and social media serves a dual function: conveying religious norms while acting as adaptive education responsive to the dynamics of modern family life, thereby strengthening awareness of the family as a harmonious spiritual partnership space.

Downloads

Download data is not yet available.

References

Ahmad, J. "Desain Penelitian Analisis Isi (Content Analysis)". Research Gate, 5(9), (2018): 1–20. https://doi.org/10.13140/RG.2.2.12201. 08804

Astuti, Margaretha Tri, and Laras Triayunda. 2023. “Komunikasi Keluarga Sebagai Sarana Keharmonisan Keluarga.” Journal Of Social Science Research Volume 3 (2): 4609–17.

Berbagai, Abstraksi, and Islam Itu Indah. n.d. Interpretasi Khalayak Terhadap Program Acara “ Islam Itu Indah ” Di Trans TV Mutia Rahmi Pratiwi. 45–55.

Daulay, Vania Daffa Yusriyah, and Khatibah Khatibah. 2025. “Analysis of Religious Moderation in Ustadz Adi Hidayat’s YouTube Content.” Syiar: Jurnal Komunikasi Dan Penyiaran Islam, ahead of print. https://doi.org/10.54150/syiar.v5i1.762.

Effendi, Onong Uchjana. Ilmu Komunikasi: Teori dan Praktek. (Bandung: Remaja Rosdakarya, 2009), 1-167

Eveline, Juanda Sjanette. 2018. Membangun Komunikasi Suami-Istri Sebagai Sarana Keharmonisan Keluarga. 2 (1): 1–7.

Fidha, Rofiqotul, Rofi’ah Rofi’ah, and Noneng Siti Rosidah. 2024. “Analisis Pesan Dakwah Ustadz Muhammad Nuzul Dzikri Melalui Media YouTube.” KOLONI, ahead of print. https://doi.org/10.31004/koloni.v3i2.646.

Fitriana Fitriana, Anizar Ahmad, "Pengaruh Penggunaan Gadget Terhadap Perilaku Remaja Dalam Keluarga", Psikoislamedia : Jurnal Psikologi Vol. 5 No. 2 (2020): 182-194. DOI: https://doi.org/10.22373/psikoislamedia. v5i2.7898

Gustina, Kanila Desta, Bambang Saiful Ma’arif, and Muhammad Fadhli Muttaqien. 2025. “Etika Komunikasi Dakwah Dalam Konten ‘5 Miskonsepsi Perjodohan Islam’ Dan Respon Netizen Di Kanal YouTube Zhafira Aqyla.” Bandung Conference Series: Islamic Broadcast Communication. https://doi.org/10.29313/bcsibc. v5i2.21370.

Hanif, Salma Aulia, Nia Kurniati, and Ahmad Mudakir. 2025. “Analisis Isi Pesan Dakwah Bertema Hijrah Pada Akun YouTube @temantemani.” Bandung Conference Series: Islamic Broadcast Communication. https://doi.org/10.29313/bcsibc.v5i2.18399.

Hayati, Hayati. 2020. Transmisi Dan Transformasi Dakwah (Sebuah Kajian Living Hadis Dalam Channel Youtube Nussa Official). 13: 161–82. https://doi.org/10.37302/jbi.v13i1.185.

Hidayat, Taufik, and Ida Afidah. 2022. “Analisis Pesan Dakwah M. Quraish Shihab Dalam Kajian Dakwah Ala Nabi Pada Video Youtube ‘Najwa Shihab.’” Bandung Conference Series: Islamic Broadcast Communication. https://doi.org/10.29313/bcsibc.v2i2. 3784.

Inayah, Hasna Husnul, and M. Slamet. 2024. “PESAN DAKWAH DALAM PODCAST YOUTUBE KOPIPANAS.CHANNELS EDISI #2 CAFEKITA – ULAS BUKU-CINTANYA HATI SUHITA.” SPEKTRA KOMUNIKA, ahead of print. https://doi.org/10.33752/spektra.v3i1.5807.

Isi, Analisis, Pesan Moral, Film Keluarga Cemara, et al. 2020. Analisis Isi Pesan Moral Pada Film Keluarga Cemara.

Ismatulloh, A. M. "Metode dakwah dalam al-Qur'an (Studi penafsiran Hamka terhadap QS. An-Nahl: 125)". Lentera, IXX(2), (2015).156-167.

Juanda, J., & Eveline, S. "Membangun komunikasi suami-istri sebagai sarana keharmonisan keluarga". Jurnal Teologi dan Pelayanan Kerusso, 3(1), 1-7. https://doi.org/10.33856/kerusso.v3i1.79

Lisa, Sepia, Yusuf Afandi, Desi Syafriani, and Tomi Hendra. 2023. “Analisis Isi Pesan Dakwah Ustadz Das’ad Latif Dalam Chanel Youtube @Das’adlatif.” Tabsyir: Jurnal Dakwah Dan Sosial Humaniora, ahead of print. https://doi.org/10.59059/tabsyir.v4i2.116.

Mansur, M., Nuranisah, N., Afdal, A., Zakariah, Z., & Payuhi, F. "Peranan Komunikasi Dakwah dalam Keluarga Menurut Perspektif Islam". Jurnal Kolaboratif Sains, 5(6), (2022). 359–364. https://doi.org/ 10.56338/jks.v5i6.2518.

Marti, Anis, A. Nuzuli, and Aan Firtanosa. 2023. “Peran Video Dakwah Di Youtube Dalam Meningkatkan Kesadaran Keagamaan Pada Remaja Di Era Digital.” Calathu: Jurnal Ilmu Komunikasi, ahead of print. https://doi.org/10.37715/calathu.v5i2.3994.

Mutia Rahmi Pratiwi, “Interpretasi Khalayak terhadap Program Acara ‘Islam Itu Indah’ di Trans TV” JURNAL INTERAKSI, Vol III No.1, Januari 2014 : 45-55

Novianty, R. C., Gutji, N., & Yaksa, R. A. “Pengaruh Lingkungan Keluarga Terhadap Kemandirian Belajar Siswa di SMPN 5 Kota Jambi”. Innovative: Journal of Social Science Research. 3(4) (2023), 7169–7181.

“Pemanfaatan Media Youtube Channel Jeda Nulis Dalam Membangun Sikap Toleransi Beragama Mahasiswa Komunikasi Dan Penyiaran Islam Fakultas Dakwah Dan KomunikasiUIN Sumatra Utara.” 2023. In Reslaj : Religion Education Social Laa Roiba Journal. Preprint. https://doi.org/10.47467/reslaj.v5i6.2165.

Rahmawati Rahmawati & Muragmi Gazali, "Pola Komunikasi Dalam Keluarga", Al-MUNZIR, 11(2), (2018), 327–245.

Safrudin, Rizal, Zulfamanna, Martin Kustati, and Nana Sepriyanti. 2023. “Penelitian Kualitatif.” INNOVATIVE : Journal Of Social Science Research 3 (2): 1–15.

Sains, Jurnal Kolaboratif. 2022. Peranan Komunikasi Dakwah Dalam Keluarga Menurut Perspektif Islam. 05: 359–64.

Setyowati, Y. "Pola komunikasi keluarga dan perkembangan emosi anak (Studi kasus penerapan pola komunikasi keluarga dan pengaruhnya terhadap perkembangan emosi anak pada keluarga Jawa)". Jurnal Ilmu Komunikasi, 2(1), (2005): 67-78.

Sidik, Muflih Suprayogi Abdurahman, N. Kurniawati, and Malki Ahmad. 2025. “Implementasi Nilai Dakwah YouTube Ustadz Adi Hidayat.” Bandung Conference Series: Islamic Broadcast Communication. https://doi.org/10.29313/bcsibc.v5i2.21159.

Stai, Izzudin Hitimala, and Indonesia Jakarta. 2023. “Analisis Pesan Dakwah Islam Melalui Channel Youtube Ustadz Das’ad Latif.” SABER : Jurnal Teknik Informatika, Sains Dan Ilmu Komunikasi, ahead of print. https://doi.org/10.59841/saber.v1i4.574.

Ulum, Mohammad Saepul, and Nida Nurhidayati. 2024. “Mendekati Penggemar K-Pop Dengan Dakwah Yang Santun: Etika Komunikasi Dakwah @FuadHnaim Di Youtube.” Al-Jamahiria : Jurnal Komunikasi Dan Dakwah Islam, ahead of print. https://doi.org/10.30983/al-jamahiria.v2i2.8666.